February 11, 2010
FOR IMMEDIATE RELEASE
February 11, 2010
Contact: Sonya Moste, Director of Marketing and Public Relations
ADA Aids in Novelis Expansion
North American HQ Relocates from Cleveland
ATLANTA – Novelis Inc. announced today that approximately 80 professional positions will be moving to
Atlanta as the company relocates its North American headquarters from Cleveland to its world
headquarters here. This consolidation, when combined with other expected staff additions, will bring
Novelis’ Atlanta staff to approximately 220 people by the end of 2010.
Novelis, a $10.2 billion global leader in aluminum products and aluminum can recycling, currently has
about 12,000 employees in 11 countries spanning four continents. Novelis selected Atlanta as its world
headquarters in 2005 when it was spun off from Canadian aluminum producer Alcan.
“Novelis’ consolidation of North American operations at its Atlanta headquarters provides additional
evidence that multi-national corporations thrive in our city,” said Atlanta Mayor Kasim Reed. “Atlanta is a
global center of international commerce with a vibrant corporate community. I am delighted to welcome
the North American headquarters staff of Novelis to our great city.”
Philip Martens, president and chief operating officer of Novelis said, “We’re excited about expanding our
presence in Atlanta and I want to thank the Atlanta Development Authority and the Metro Atlanta
Chamber for their assistance with this move. North America is one of our biggest markets, and it just
makes good business sense to consolidate these operations at our Atlanta-based corporate
Atlanta City Councilman Howard Shook, who represents District 7, said, “We look forward to welcoming
all of the Novelis employees who will be moving into Buckhead and Atlanta. I’m sure they will enjoy the
quality of life, transportation options, climate, and dynamism awaiting them.”
ADA worked closely with the Metro Atlanta Chamber to help make the case for the Atlanta location by
providing a variety of financial and technical assistance. Rob Metcalf of Jones Lang LaSalle represented
Novelis in its real estate transaction.
“We’re delighted that we could help entice Novelis to expand its Atlanta headquarters. We look forward
to a long-term relationship with the company as it continues to grow,” said Gregg Simon, manager of
business engagement for ADA. ”Novelis is a wonderful corporate citizen, and its decision highlights the
positive business climate offered in the city of Atlanta.”
The move is the latest in a series of steps taken by the company over the past year designed to realign its
global operations, consolidate corporate functions, enhance organizational effectiveness, increase
efficiencies and reduce costs. Recent initiatives have included the realigning of manufacturing capacity to
optimize its global footprint, tightening control of inventory levels, maximizing credit and risk management,
standardizing procurement protocols and reducing energy costs.
Novelis supplies premium aluminum sheet and foil products to automotive, transportation, packaging,
construction, industrial, electronics and printing markets throughout North America, South America,
Europe and Asia. Novelis is a subsidiary of Hindalco Industries Limited (BSE: HINDALCO), one of Asia's
largest integrated producers of aluminum and a leading copper producer. Hindalco is a flagship company
of the Aditya Birla Group, a multinational conglomerate based in Mumbai, India. For more information,
please visit www.novelis.com.
ABOUT ATLANTA DEVELOPMENT AUTHORITY
The Atlanta Development Authority is the official economic development agency for the city of Atlanta.
ADA represents in-town Atlanta, which has a population of 530,000 and growing. ADA is a researchbased
economic development organization, focused on residential, business and investment growth in
the city. Visit www.atlantada.com.