Public Relations Specialist

Invest Atlanta is the City of Atlanta’s economic development agency. We advance Atlanta’s global competitiveness by growing a strong economy and building vibrant communities. Invest Atlanta is seeking a professional with two or more years of public relations experience to help us expand our outreach to key stakeholders, primarily through the media, events, and other initiatives. The Public Relations Specialist will be a key member of Invest Atlanta’s Marketing and Communications team, working directly with the Vice President of Marketing and Communications and Marketing Communications Manager as well as executives and program managers across the agency. We are looking for someone who has mastered the fundamentals of public relations and is an accomplished, enthusiastic writer ready to further their career in a fast-paced, collegial environment that offers new challenges and opportunities to grow.

Primary Responsibilities

  • Developing ideas to generate positive news coverage about Invest Atlanta and its programs
  • Managing the planning and execution of events in coordination with economic development program leads
  • Draft blog posts in coordination with others on the Marketing and Communications team
  • Preparing media materials, including press releases, media alerts, media lists, executive quotes
  • Assisting with media outreach and serving as a point of contact for the media
  • Researching topics of interest to the agency
  • Creating and updating website content as needed
  • Identifying opportunities for awards and submitting entries
  • Assisting with social media content
  • Developing PowerPoint presentations for senior executives and other uses
  • Contributing to the maintenance of a repository of information for marketing communications
  • Other tasks and responsibilities as assigned

Knowledge, Skills & Abilities Required

  • Experience with media outreach and a track record of generating positive results
  • Strong writing, grammar and copyediting skills; mastery of AP Style writing
  • Excellent verbal communication skills
  • Ability to establish and grow relationships with internal contacts and partner organizations
  • Experience leveraging social media for public relations 
  • Proficiency using Microsoft Office, including Word, Excel, PowerPoint
  • Organizational and project management skills with an attention to detail
  • Flexibility and an enthusiastic, results-oriented mindset

Additional Skills and Abilities Desired

  • Experience in graphic design and design programs, e.g., Photoshop and InDesign, and photography and photo editing are a plus
  • Use of GIS software, e.g., mapping tools, for marketing purposes
  • Familiarity with public relations software platforms
  • Experience working with outside vendors
  • Affinity for working with people in a team environment
  • Exposure to economic development, community relations and/or government

Education & Experience

  • Bachelor’s degree in journalism, communications, public relations or related field OR an equivalent combination of education and work experience.

  • Work experience in public relations or communications in an agency, nonprofit, corporate or government setting is a plus.

Resumes should be submitted to:

Invest Atlanta is an Equal Opportunity Employer.  All qualified applicants, including but not limited to minorities, females, disabled and veterans are encouraged to apply.

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