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Group PSA, Europe’s 2nd Largest Carmaker, Establishes HQ in Atlanta

Mayor Keisha Lance Bottoms, Governor Nathan Deal, and Invest Atlanta announced that Groupe PSA, a French multinational manufacturer of automobiles and motorcycles, will locate its new North American headquarters in Atlanta.

“I am very pleased that PSA Groupe has selected Atlanta for its North American headquarters and look forward to working with the company’s executive leadership to grow their operations here,” said Mayor Bottoms. “Atlanta’s automotive sector continues to expand, and the city is now home to three leading European automotive company headquarters, including PSA Groupe, Mercedes-Benz USA and Porsche Cars North America. Automotive companies are attracted to Atlanta’s highly skilled workforce, a strong research and technology community, and easy access to Europe and points across the world through Hartsfield-Jackson Atlanta International Airport.”

With its five world-renowned brands, Peugeot, Citroën, DS, Opel and Vauxhall Motors, as well as its mobility application brand called Free2Move, Groupe PSA is one of the largest car manufacturers in the world, and the second largest in Europe.

“Attracting foreign direct investment is critical to making Atlanta’s economy globally competitive, and it is great news to have Groupe PSA, Europe’s second-largest carmaker, invest in our city,” said Dr. Eloisa Klementich, president and CEO of Invest Atlanta. “We look forward to working closely with Groupe PSA as they take this step of re-entering the North American market. They are the twentieth company to announce a headquarters relocation or major expansion in Atlanta since 2010, which has created a total of nearly 11,000 new jobs.”

“We are thrilled that Groupe PSA, the second-largest carmaker in Europe and one of the top mobility providers in the world, has picked Atlanta for its new North American home,” said Governor Deal. “Groupe PSA joins a growing family of innovative automotive manufacturers and suppliers operating here in Georgia. This announcement is a great win for our state and yet another testament to the strength of our business environment and infrastructure.”

Groupe PSA employs more than 200,000 individuals worldwide, with an annual revenue of $60 billion and 3.6 million vehicles sold annually. Georgia is home to more than 320 automotive facilities that employ more than 27,800 Georgians. Groupe PSA will be the third North American headquarters in Atlanta of a major global Original Equipment Manufacturer.

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